We understand our clients’ prospects, and we know how to reach them. We have the resources to deploy 360 degrees of engagement across all digital touchpoints: paid touchpoints, earned touchpoints (that is, engaging the prospect to do our marketing for us), and emerging touchpoints.
Epiport have been at the forefront of display media tactics. This includes, network buying, behavioral, contextual, ad exchanges, video advertising, email and social media. Our planning and buying team work to a “tangible” media planning model; buying some of the cheapest rates in the market but also looking at what tangible effect display has for our clients whether this is against sales or brand metrics.
SEO or natural search has been a highly neglected opportunity in our industry. But not at Epiport. Our well-versed team have been continuously delivering successful SEO campaigns. It is a key element of any digital campaign and fully integrated into our clients digital activity will reduce costs whilst at the same time improve results.
Our Engagement services team are highly experienced in implementing lead generation for our client’s products and services by utilizing appropriate social tools across key Asian markets, such as Facebook, Foursquare, LinkedIn, Mixi (Japan) as well as using tools such as Twitter as a lead generation platform. Coming up with a project with a successful social media campaign can work wonders.
Microsite, Microsites or Minisites are just that, a website designed for a strong and relevant keyword phrase targeting people searching for that specific service, product, solution, or company. Microsites are a secondary internet marketing strategy to compliment your primary website.
We design microsites and offer minisites to our clients to compliment their main website design or primary website they use for clients that already know them. The microsites are set up to help target new customers, leads, and get in front of people searching online that don’t know where to go or who to call.
We offer our clients well designed in-store digital media program, leveraging content management and distribution technology, which can accomplish the dual goals of increasing revenue and reducing operating expenses. It not only provides the real-time control that companies need to effectively manage their in-store marketing and react to market conditions but also provides a material cost savings over traditional point-of-purchase marketing materials.
The technology and the medium allow for great flexibility when addressing the challenges retailers face today, but the three applications described below are some of the most pertinent to the times:
- Building brand loyalty and increasing frequency of visit
- Communicating value and increasing profitability
- Increasing basket and maximizing average transaction size
Generation of the mobile? One thing is for sure the iPhone and Google Android have changed the landscape both in Asia and globally. We can develop mobile marketing strategies and strategically deliver them across appropriate mobile platforms to maximize reach to our client’s target audience.
We provide our clients with methods to amplify the effects of bought media by seeding videos to influential journalists, bloggers, and twitterati, and spreading content across channels and fanbases on social media properties such as Facebook, YouTube, Twitter, and StumbleUpon. Helping you earn attention, generate peer recommendation, and igniting word-of-mouth.
In addition, Epiport offers viral insights by monitoring, quantifying, and evaluating thousands of social media outlets. We can fingerprint our client’s video content and automatically detect duplicates and mash-ups on over 500 video sharing sites. We aggregate and analyze tweets and blog comments, and benchmark performance against hundreds of commercial video and viral campaigns.
Direct Marketing allows our clients to target individual consumers based on their express needs and preferences by issuing a “call-to-action” to inspire specific consumer activity by tailoring messages to drive individual responses. We work with our clients to provide highly measurable results allowing marketers insight into their return-on-investment and the effectiveness of individual tactics to improve channel synergy.
